Adds Freston: “When you’re focused on that youth audience, people pass through you in a few years, and generally the next batch of people have different sensibilities than the ones before,” he says. “Generally, just when you’re feeling as successful as you could be, that’s probably when you should be thinking about how to reinvent yourself.” Though he was talking about Vice, he could just as easily have been talking about himself.
Help! I’m completely locked out of all of my email!
Help Others Without Expectation of Reciprocation
When you help others with no expectation of receiving something back in return, good things tend to happen. People are naturally compelled to reciprocate when they have been helped, like telling their friends why they should do business with you or linking to your site. Even if you don’t get a link at least you will be happier. According to a studies, people get a stronger boost in happiness from helping others rather than helping themselves.
Keep An Eye Out for Opportunities to Be Helpful in Social Media
If someone talks about a problem they are having in social media, look for ways that you can help. People frequently talk about things they need help with or problems they are having. If you are proactive and go out of your way to help them, it will almost always be appreciated. I use Tweetdeck to organize people into lists to focus on Tweets from the most relevant people.
Do Something Totally Unexpected
One secret to delighting customers is to do something nice for them that they don’t expect. This makes it remarkable and worth talking about. This requires some creativity but there are several good examples for inspiration like the Southwest rapping flight attendant or Kimpton Hotels’ response to a customer’s request for a bed full of puppies and bathtub full of Reese’s Pieces.
Keep your eyes open for opportunities to do remarkable and generous things for your customers, community, and linkerati and you might give them a story worth sharing.
The question that needs to be asked by the marketer is, “are we doing this to create the appearance of trust, or is this actually something trustworthy, something we’re proud to do?
“I had no choice, I just couldn’t get out of bed.”
“I had no choice, it was the best program I could get into.”
“I had no choice, he told me to do it…”
It’s probably more accurate to say, “the short-term benefit/satisfaction/risk avoidance was a lot higher than anything else, so I chose to do what I did.”
Remarkable work often comes from making choices when everyone else feels as though there is no choice. Difficult choices involve painful sacrifices, advance planning or just plain guts.
Saying you have no choice cuts off all options, absolves responsibility and is the dream killer.
My Occupy LA Arrest, by Patrick Meighan
My name is Patrick Meighan, and I’m a husband, a father, a writer on the Fox animated sitcom “Family Guy”, and a member of the Unitarian Universalist Community Church of Santa Monica.
I was arrested at about 1 a.m. Wednesday morning with 291 other people at Occupy LA. I was sitting in City Hall Park with a pillow, a blanket, and a copy of Thich Nhat Hanh’s “Being Peace” when 1,400 heavily-armed LAPD officers in paramilitary SWAT gear streamed in. I was in a group of about 50 peaceful protestors who sat Indian-style, arms interlocked, around a tent (the symbolic image of the Occupy movement). The LAPD officers encircled us, weapons drawn, while we chanted “We Are Peaceful” and “We Are Nonviolent” and “Join Us.”
As we sat there, encircled, a separate team of LAPD officers used knives to
Read the rest…here